Publications: European Communication Intercultural communication Title: Interculturele Communicatie Author: S.M. Schroevers Category: Communication Language: Dutch Publisher: Kluwer BV Year of issue: 2006 ISBN: 90-13-03861-1 Pages: 80 Edition: Paperback Illustrations: Black-and-white Order this book ? This book is available through Kluwer publishers. Please click for more information or to directly order this book on this hyperlink. Summary: This book gives an introduction on the various themes that have to do with Intercultural communication. It zooms in on topics as ethnic minorities or European cultural differences. It advises on international direct marketing, e-commerce, business e-mails and cross country tele-marketing. The basics of working with translators are discussed, as well as glocalisation. It was written with the intention of sharing experiences in this field, and supplying the reader with a few eye-openers in this particular domain. Table of contents I Intercultural Communication Preface Introduction Language and communication Explicit communication Non-verbal communication II Applied intercultural communication International communication Marketing bloopers Glocalisation Translations Interpreters Intercultural decoding Media contacts Argumentation styles Telemarketing Direct mail Digital communication Interpunction differences E-commerce Business presents III cultural influence on communication Ethnocultural diversity Greying and colouring Moving identities Ethno communication Ethnolinguistics Monocultural: ethnomarketing Multicultural: butter biscuits and baklava Segmentation European communication IV Reference Suggested reading Trompenaars Hofstede Usunier De Mooij Pinto Bibliography About the author   [Back to top] All rights reserved. [Terms of use] [Privacy Statement] © 2006 Schroevers.