Publications: Public Relations


Free Publicity

Title: Free Publicity
Author: S.M. Schroevers
Category: Communication
Language: Dutch
Publisher: Kluwer BV
Year of issue: 2005
ISBN: 90-13-03036-X
Pages: 80
Edition: Paperback
Illustrations: Black-and-white



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Table of contents

Contents
Preface

I Free Publicity in practice

  1. Introduction
  2. Free Publicity: the pros and cons
  3. Misunderstandings on free publicity
  4. Free Publicity: outsourcing?
  5. Editorial proposals
  6. Feature articles
  7. Profile as an expert
  8. Press releases
  9. Press releases per e-mail
  10. On bulk e-mail and spam
  11. Press dossiers
  12. Press conferences
  13. Lectures & presentations
  14. Promotional events

    II Free Publicity and the media

  15. Journalistic practice
  16. On news value
  17. Medium analyses
  18. Free e-publicity
  19. News agencies
  20. Online release-databases
  21. Editorial calendars
  22. Follow-up
  23. Press books
  24. Evaluation
  25. Juridical aspects

    III Check lists

  26. Checklist news value
  27. Checklist press photographes
  28. Checklist writing press
  29. Checklist interviews (radio)
  30. Checklist interviews (television)
  31. Checklist online press archive
  32. Bibliography
  33. About the author

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